DISH Network’s ‘Seinfeld Strategy’

DISH Network has a lot of people scratching their heads these days. The company has been making some interesting moves that have analysts and other interested parties wondering what the company is up to.

As I’ve been saying for a while, DISH Network plans to be around for the long haul, and it is starting to look like DISH is setting itself up to become a huge player in the video entertainment business. Obviously, they are already a huge player with some 14 million satellite TV customers, but what I am talking about is revolutionary new products and services that no other company will be able to match.

Future posts here will go into more detail about some of the moves the company has been making in recent years, months and weeks, and provide as much information as possible. There are some strategies that are coming more into focus lately and others that are still a mystery.

DISH Network’s Charlie Ergen understands that those of use looking in from the outside are curious about what’s coming down the pike and has recently addressed the issue personally.

After the company’s recent acquisition of Blockbuster, Ergen was quoted as saying, “…I would say that we’re utilizing what I call the Seinfeld strategy, which is if you ever watched a Seinfeld show there’s a lot of things that happen the first about 28 minutes of the show where you didn’t know exactly where that show was going but it seemed to all come together in that last couple minutes, and so I think in terms of where we’re going strategically, you’ll have to just wait and see where it all comes together.”

There are a lot of other pieces of the puzzle beyond Blockbuster, and I believe Ergen’s Seinfeld analogy is a good one. I think DISH currently has a lot of irons in the fire and are working to bring many elements together to offer a more integrated and innovative suite of service offerings to consumers.

There’s a lot going on with DISH right now and I believe exciting things are coming. I’ll talk more about some of these developments soon, including DISH Network’s plans for Blockbuster, the resolution of the Tivo troubles, development of new equipment like the whole-house DVR, broadband service, 3D video and more.

Stay tuned. If ever there was a time to be keeping an eye on DISH Network, this is it.

DISH Network Gulfport, Mississippi

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One Response to “DISH Network’s ‘Seinfeld Strategy’”

  1. Bob Afett

    Working for DISH Network I know the purchase of Blockbuster has only brought good things to Blockbuster. New releases are only $2.99 and you can get older titles for free after the rental of a new release. It’s a great deal, you can even get Blockbuster free for three months from DISH when you subscribe. All the details can be found right here http://bit.ly/dJzWgo

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