They’re at it again. This time, in an effort to make up for their lack of HD programming content, Comcast once again resorts to some clever deception to make it appear that they have more HD channels than DirecTV, which actually has more HD channels than Comcast. They don’t mention DISH Network, but they also have more HD channels than Comcast.
The key word here is “channels.” That word is never mentioned during the commercial, because that is not what they are comparing. You’ll notice that the first thing they say is simply “You might think DirecTV has more HD than Comcast…” Not more HD channels. Then they ask who has more HD programs, again not channels.
They then switch to using the phrase “HD options,” and once again avoid using the word channels.
This clever phrasing is used to give viewers the impression that Comcast has more HD channels than DirecTV, but since that is not true, they don’t actually use the word channels.
There is a grain of truth in these commercials. The key is that Comcast is including all their on-demand programming when they count up all the HD programming that is available. Due to the technical differences between how cable TV delivers programming versus how satellite does, cable has always been able to offer more on-demand programming than satellite.
On-demand programming offered by cable TV companies is programming that is stored on servers and can be accessed by customers whenever they choose to watch it. It is one advantage that cable TV has when compared to satellite. DISH Network has already begun work on offering more on-demand content and DirecTV will probably follow suit, so this may diminish that advantage for cable in the future.
Anyway, with hundreds of HD programs stored on Comcast’s servers that customers can access when they want, that is how they give the impression that Comcast has more HD channels than DirecTV during this commercial.
This is not the first misleading commercial I have seen from Comcast, and I suppose more can be expected in the future as they face increased competition from services like FiOS, which probably blows cable away when comparing both TV picture quality and internet speed.
Comcast and DirecTV have been engaged in a war of words for a while now, even involving a lawsuit a while ago. I suspect there is a bit of misleading language used by both sides when it comes to HD programming claims.
I readily admit that I am not fan of Comcast, and since I still have to rely on their service for my high-speed internet (the only choice where I live) and they are charging me $72 a month just for internet access, they certainly aren’t doing anything to change my mind regarding my long-standing complaint that cable TV companies charge too much and raise prices too often. I was paying about $62 to Adelphia for internet before Comcast took over that bankrupt cable company’s customers in this area, and of course, Comcast saw this as an opportunity to raise the prices.
I wish both sides would simply stick to counting actual channels when they brag about their HD content. From my personal experience, I know that DISH Network has more actual HD channels than Comcast. When I last visited my parents a couple of months ago (who have Comcast cable TV), I checked for myself and found that Comcast had fewer actual HD channels than my DISH Network service here at home.
I have personally seen this particular Comcast commercial a number of times, although I do not see many for DirecTV in my area. If and when I see the kind of misleading language used in this commercial in a commercial from DirecTV or DISH Network, you’ll see it here.
I did spend some time perusing YouTube and watching quite a few DirecTV commercials, but I did not find anything particularly misleading. If you know of any, feel free to leave a comment.