Recent news confirms that the cable TV industry continued the overall decline in their subscriber base during 2010. The industry lost around 2 million video subscribers during the year.
Some of those loses are likely attributable to the economy and the terrible housing market. Beyond that, I think customer satisfaction is primary cause.
As a subscriber who just recently became a non-subscriber, I’m am not the least bit surprised. Since I’ve been a DISH Network subscriber since 1998, my subscription with my local cable TV company, Comcast, was for high-speed internet only.
Until quite recently, Comcast had a monopoly on the high-speed internet market in my area. The only other competition for internet service was a local wireless service which had very restrictive bandwidth limits and high prices. Satellite internet, which had bandwidth limits that were better than the local wireless provider, but were still a bit too restrictive for us.
Living in a rural area, our cellular service is quite spotty, so any solution that is dependent on that, such as wireless cards and the like, were not an option for us.
As much as I despised being overcharged for high-speed internet service, I really had no choice but to pay Comcast in excess of $60 per month if I wanted high-speed internet. Something that really is a necessity considering what I do for a living.
Recently, our local telephone company sent out postcards advertising that their high-speed DSL service was finally available in our area. I was a little dubious about it since I had heard bad things about DSL from one of my relatives, but I decided to give it a try.
I’ve been on DSL now for almost two months and I am extremely happy with it. It’s nearly half the price of Comcast’s service and I find the connection more reliable and just generally more stable. Sure, Comcast had the download speed advantage, but I find the DSL download speeds quite acceptable. I can wait a little longer for a download in exchange for escaping Comcast’s overpriced monopoly.
During the entire time I was subscribed to Comcast high-speed internet, I felt like I was being gouged. Since I wasn’t interested in their cable TV service, they charged me a higher rate than they would have if I had been a TV subscriber. Sure, it’s their right to price their services the way they want, but the end result for me was negative feelings which compelled me to dump their service just as fast as I could once a good alternative was finally available.
Maybe that’s part of the reason they lost subscribers last year. Big corporations that are accustomed to monopoly status may not do so well when competition finally moves in. I may be off base, but at least that’s the way it looks from my perspective as a former cable subscriber.
Not surprisingly, some residents are up-in-arms and are planning a legal challenge – one that will be victorious if common sense still carries any weight these days.
This isn’t much of a problem for us since I always disconnect the satellite dish from our DVR and receivers when we get storms like that. I also unplug all electronic devices from the power outlets.