The Better Business Bureau has recently reported on their website that they have received a total of 53,000 complaints that were filed against satellite TV providers over the course of the last three years.
Of the 53,000 complaints that were filed, 39,000 were filed against DirecTV and 13,000 were filed against DISH Network. DirecTV and DISH are the nation’s largest satellite providers with DirecTV boasting a total of more than 18 million customers, while DISH Network reports a total of over 14 million customers.
The numbers seem to lend credibility to DISH Network’s efforts to improve customer service in recent years.
Breaking the numbers down reveals that DirecTV’s 39,000 complaints represent about 0.21% of their customers while DISH Network’s 13,000 complaints represent about 0.09% of their total customer base.
These numbers show a significant difference in customer satisfaction between the two satellite providers if we base that conclusion on the BBB numbers. According to their figures, DISH Network is clearly in the lead.
Interestingly, the BBB also states that “Many complaints to BBB about satellite providers stem from steep cancellation fees.” In addition, they advise that, “The complex policies and fees that are sometimes unique to satellite service has led many customers to complain to BBB about the contractual obligations outlined—but often overlooked—in the fine print of their agreement.”
This advice is in line with what I advise for anyone signing up for any kind of service that may require a time commitment or any other kind of expectation that the consumers is required to satisfy. Satellite providers require contracts in order to prevent customers from switching services back-and-forth continually in order to take advantage of special promotions and offers that both DirecTV and DISH Network offer to potential subscribers.
Reading this recent BBB report seems to suggest that most customer complaints filed against satellite TV providers are a result of the customers not taking the time or making the effort to read the agreements they are signing.
It’s never a good idea to sign any kind of agreement with any company or individual before reading the entire agreement and making sure you understand it completely. That small step – although it could take some time – can be well worth it in the long run.
delivering cable programming to customers involves stringing wires on telephone polls or underground, which involves the use of public property, including streets.
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