As I’ve mentioned numerous times in the past, DISH Network’s international programming options are the most extensive in the industry. I’ve researched the various cable and satellite services available in my area and DISH is way out in front when it comes to international programming.
DISH has recently bolstered its already-impressive international programming choices by adding five new channels from South Asian broadcaster ZEE TV. DISH has been carrying channels from ZEE TV for some time now, and with the South Asian segment of the television audience becoming one of the fastest-growing in the country, DISH is an excellent choice for viewers seeking programming from that culturally-rich and diverse part of the world.
What likely matters most to South Asian viewers is exactly what new channels have been added.
The new channels, which are currently exclusive to DISH Network, are ZEE Business, ZEE Kannada, ZEE Marathi, ZEE Smile, and Zing.
ZEE Business is a 24-hour news channel that’s main focus is business news and other programming that keeps viewers current on the latest business developments from the region. ZEE Business can be found on channel 644 for subscribers with eligible programming packages.
ZEE Kannada, as the name suggests, is broadcast in the Kannada or Canarese dialect which is spoken predominantly in the Indian state of Karnataka. The channel features a diverse collection of programming that includes reality programs, religious programs, news, non-fiction shows, dramas, movies and music programming. ZEE Kannada is on channel 643 for DISH Network customers who have subscribed to eligible programming packages.
ZEE Marathi caters to speakers of the Marathi dialect which is spoken by the Marathi people of western and central India. Programming on this new channel includes dramas, movies and reality-based programming. ZEE Marathi is currently on channel 619 and available to subscribers with eligible programming packages.
ZEE Smile is another channels with a name that’s suggestive of the programming they carry. The channel features comedy programming, some of which is rebroadcast on ZEE Smile after appearing on ZEE TV, although there is an ample supply of original programming aired as well. ZEE Smile can be dialed in on DISH Network Channel 617 for customers signed up to eligible programming packages.
Zing is a channel that has its focus directly on the South Asian entertainment and music scene. With current hit movies and popular music of the region, Zing also features behind-the-scenes programming from Bollywood, celebrity segments and fashion. Zing is a channel with its finger on the pulse of the South Asian entertainment scene. The channel has found its home on DISH Network at channel 674 for subscribers with eligible programming packages.
Offering such an extensive line-up of South Asian programing is something that is obviously important to DISH Network. Chris Kuelling, vice president of International Programming for DISH Network said: “DISH Network is proud of its history of providing the best variety of international programming in the U.S., and our extensive lineup of ZEE channels for the South Asian market is no exception. ZEE TV’s selection of channels — exclusive nationally to DISH Network — allows the South Asian population in America to connect with their home country in a way not offered by any other television provider."
I don’t have any inside information as to what other new international programming DISH may be offering in the future, but if their track record is any indication, DISH Network customers can probably expect more new programming from around the world in the not-too-distant future.