This promises to put an end to one of the most annoying experiences I’ve ever experienced while watching television. Those ridiculous changes in volume when a commercial comes on, or when you switch from one channel to another.

In my experience, the problem is with commercials the vast majority of the time. I always wondered if it was intentional, and wished that someone could do something about it. Well, it looks like DISH Network has stepped up to the plate and it set to put an end to the problem once and for all!

I have not seen the details of exactly which receivers and DVRs will be able to utilize this new feature, so it’s hard to say how many subscribers will have access to it. I’m hoping my ViP622 will be eligible, as it sounds like this will be rolled out as part of a software upgrade which DISH periodically sends out to receivers and DVRs to introduce new features and make corrections to various problems. Subscribers with older receivers may not see the benefit of this new feature, but again, I’m not sure of the details.

Anyway, the folks at SRS have developed this new technology called TruVolume which can equalize the volume level on your TV no matter what channel you switch to, or which annoying commercial comes on.

DISH Network is the only pay-TV service set to offer this new feature, which the company says will be rolled out to subscriber DVRs and receivers sometime early this year. Not surprisingly, a survey revealed that nine out of ten TV viewers noticed volume changes while watching TV, and 89% of them found volume fluctuations annoying. Frankly, I’m surprised that the number was not 100 percent! How the heck could someone not find that annoying?

Personally, I’m quite fed up with grabbing for the remote when the volume shoots up on its own when a commercial comes on, and my wife is yelling at me and saying “It’s too loud!” I surely don’t like it, but my wife is even less tolerant of it than I am.

This announcement, coupled with the announcement yesterday regarding “TV Everywhere” places DISH firmly at the top of the pay-TV service providers where technology is concerned. Sure, DISH might have some work to do in the customer service area, but if they can bring that up to match their technology, they will be the pay-TV provider to beat.

I guess this is why DISH Network has reversed the trend they were enduring as they lost customers to other providers, and they are now gaining customers once again. This one feature alone might be enough to convince me to try DISH if I were not already a customer!

DISH Network Set To Roll Out SRS TruVolume Technology